“How are you doing?”, Biogaran Africa’s new message during the Africa Cup of Nations

“How are you doing?”, Biogaran Afrique’s new message during the Africa Cup of Nations

To mark the 2025 Africa Cup of Nations, Biogaran Afrique unveils its new ad… with a question we all know:

“How are you doing?”

A simple, everyday question—almost automatic—but one that, deep down, says a lot. Because behind these words lies what really matters: checking in on each other, looking out for one another, and above all, taking care of our health.

A simple question, an essential message

In this new ad, Biogaran transforms this universal reflex into a genuine message of prevention. Through authentic, relatable situations, the campaign gently reminds us that health often begins with a simple act of care.

Asking the question is already taking action.

Health made accessible, quite simply

Biogaran is committed to offering quality medications, accessible to all, to support every moment of daily life.

Designed to speak to as many people as possible, this ad highlights those who care for others at home, while remaining universal and inclusive.

A positive tone, reflecting the spirit of the Africa Cup of Nations

Aired during the Africa Cup of Nations, this campaign is part of a moment of sharing, emotion, and connection. It adopts a warm, optimistic, and slightly offbeat tone, true to Biogaran’s DNA.

With this new campaign, Biogaran Afrique isn’t just communicating, it’s building connections. A simple, sincere, and essential invitation: to check in on others and take care of your health.

And you, how are you doing?

POI 1138-01/26